Initial Ideas and Inspiration…

BRIEF 1: Make a pilot for a project that explores some aspect of the conversion from analogue to digital in a particular media form or genre. Your pilot will demonstrate a critical and creative engagement with some conceptual dimension of the analogue to digital conversion raised in module classes and resources.

BRIEF 2: Make a pilot for a project that exposes and explores something about the materiality of digital information processing. Your pilot should critically and creatively engage with this material dimension of information processing raised in module classes and resources.

[CHOSEN BRIEF]: BRIEF 2: Make a pilot for a project that exposes and explores something about the materiality of digital information processing. Your pilot should critically and creatively engage with this material dimension of information processing raised in module classes and resources.

After reading the two project briefs I have chosen to go with the second brief which focuses on the materiality of digital information processing. Below are some of my initial ideas and a few sources of inspiration for the project:

Initial Idea Proposal: ‘The Dark Side of the Cloud’ I want to produce a project that explores the dark and fragile side of the internet, the internet is something that has become a prevalent part of all of our lives, we are living in a time where our personal data is anything but personal. Our phones and laptops listen to us, the most powerful corporations in the world trade in our digital identities and personal information. My project will question the propaganda surrounding the cloud and the notion it is a non-toxic, innocuous, safe heaven for us to trust and have faith in. We thoughtlessly store and share the most intimate moments of our lives online, which subsequently lines the pockets of the shareholders of the biggest companies in the world. We live in a time where are every moment on, and offline can be tracked and our digital footprint is a permanent reminder of the internet’s perpetual existence. The cloud is seen to be this clean, free, meritocracy where we the people are in control, in fact, server farms are a huge contributor to global warming and machines monitor us all the time, it is also not this wireless imperceptible cloud above our head, it is made up of a fragile infrastructure that’s held up with cables which cover the globe. I endeavour to explore and highlight these points throughout this project.

Sources of inspiration include; Tung-hui Hu’s book ‘A Prehistory of the Cloud’, Molleindustria’s Phone Story Game, artist Trevor Paglen, artist James Bridle, ‘Cloud Time’ by Rob Coley and Dean Lockwood, artist John Jackson and artist and photographer Edmund Clark.

Adam Curtis Video: Another source of inspiration for this project is this short video by Adam Curtis about Rupert Murdoch, which touches on the idea of personal security in relationship to the internet.

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